Dealt: A Startup's Journey to Success
Introduction
Dealt, formerly known as Mon Super Voisin, recently secured a €6 million funding round to support its new direction. The startup has made significant changes in its business model, showcasing the importance of strategic pivoting for early-stage founders.
Previous Model
Initially, Mon Super Voisin operated as a freelancer marketplace for home tasks. Users could find individuals to help with various chores such as mounting a TV, assembling furniture, or cleaning. However, the company realized that these one-off tasks did not foster repeat customers. Many clients would bypass the platform and directly pay the service provider.
Pivot Strategy
After analyzing their business, Dealt identified a shift in focus towards post-purchase services. They found that a majority of user requests were from retail customers needing assistance after making a purchase.
New Business Model
Dealt is now transitioning into a service platform for retailers, starting with partnerships with companies like Mr. Bricolage. The startup provides a white-label platform for retailers to offer installation and other services to customers, creating additional revenue streams.
Benefits for Retailers
- Access to a platform for upselling services
- Transparent pricing for customers
- Opportunity to earn a cut on each transaction
Benefits for Service Providers
- Increased client base
- Additional revenue opportunities during slow periods
Clientele Expansion
Dealt has formed partnerships with various retailers including Fnac Darty, Orange, and E.Leclerc, offering services beyond product installations. Clients can request repairs, data transfers, or appliance resale through the platform.
Funding and Growth
La Poste Ventures led the recent €6 million funding round for Dealt. The startup currently collaborates with 10,000 service providers, 500 retail stores, and 40 e-commerce clients. Expansion plans include entering European markets such as Belgium, Switzerland, and Spain in the coming year.
In conclusion, Dealt's successful pivot towards a service platform for retailers has proven fruitful, showcasing the importance of adaptability and market analysis in the startup ecosystem.
