Plannin: A New Way to Monetize Travel Recommendations

Sydney Times

— 1 min read
Plannin: A New Way to Monetize Travel Recommendations

Introduction

Plannin is a global travel booking platform created by former Priceline executives Andrew Loewen and Randy Schartner. The platform allows creators to monetize their hotel recommendations and share travel-focused content with their audience.

Empowering Creators

  • Plannin aims to leverage the growing creator economy, estimated to generate $250 billion in revenue, by using influencers as an alternative to traditional travel agents.
  • Creators can share their travel experiences, hotel recommendations, and photos with their followers and earn income through affiliate links.

Lifetime Commission Model

  • Creators receive a 5% lifetime commission on their referrals, ensuring continuous earnings as long as the referred account remains active.
  • This unique commission model recognizes that travel bookings are not impulsive and can take place days after the initial referral.

Authentic Recommendations

  • Plannin places creators at the forefront, offering authentic recommendations from influencers that travelers trust and relate to.
  • The platform currently has over 600 influencers and 5,000 posts with 1,500 recommendations, ensuring a diverse range of content for users.

Partnership and Expansion

  • Plannin has partnered with Booking Holdings, which owns popular platforms like Priceline, Agoda, and Booking.com, to offer access to over 2 million hotels worldwide.
  • The platform plans to expand its services to include restaurant recommendations, tours, attractions, and activities, partnering with GetYourGuide and OpenTable to provide a comprehensive trip experience.

Future Features

  • For enhanced user experience, Plannin will introduce "Trip Boards" where creators can curate full itineraries with recommendations for hotels, restaurants, and activities in one place.
  • This feature will allow influencers to showcase their travel experiences in a visually appealing and organized manner.

Funding and Growth

  • Plannin secured $2.5 million in funding last year from investors like Golden Ventures and former Booking Holdings CEO Jeffery Boyd.
  • The company is currently seeking additional venture capital to support its growth and upcoming official launch.

In conclusion, Plannin offers a fresh approach to travel booking by empowering creators to monetize their recommendations and provide travelers with authentic and personalized travel content.

Read more