Pok Pok: Bringing Play-Based Learning to Families Everywhere
Introduction
Pok Pok, a renowned kids' app maker, has become a household name in the iOS developer community. The company is known for its play-based learning experiences tailored for preschoolers. Recently, Pok Pok has expanded its horizons by securing new funding that will allow it to bring its app and STEM-based activities to families with both iOS and Android devices.
The Birth of Pok Pok
- The idea for Pok Pok originated within Snowman, the studio responsible for hit iOS games such as Alto's Adventure and Skate City.
- Pok Pok Playroom, the company's flagship app, offers 17 play experiences designed as "digital toys" to encourage creative exploration among kids.
Growth and Expansion
- Since its launch in May 2021, Pok Pok has experienced significant growth, with a large monthly recurring revenue and over a million downloads.
- The company recently raised a $6 million Series A round led by prominent investors in the tech industry.
Inclusive Funding
- Despite a successful funding round, Pok Pok realized the lack of female representation in their investor pool.
- The team took proactive steps to diversify their cap table, setting aside funds for female investors in the Series A and beyond.
Addressing Parental Demands
- Responding to parent requests, Pok Pok plans to introduce more STEM-based activities to its app alongside its playful offerings.
- The new activities will cater to preschoolers, while considering the diverse age range of app users.
Expansion to Android
- To cater to a broader audience, Pok Pok will soon make its app accessible on Android devices, responding to the demand from families with more affordable Android tablets.
Conclusion
Pok Pok's commitment to providing engaging and educational experiences for children has propelled the company to new heights. With a focus on inclusivity and innovation, Pok Pok continues to revolutionize the children's app market, making play-based learning accessible to families worldwide.
