Simplifying the RAW Dating App Pitch Deck Analysis

Sydney Times

— 1 min read
Simplifying the RAW Dating App Pitch Deck Analysis

Introduction

The RAW Dating App is a new dating platform aiming to provide a more authentic and unfiltered dating experience for young professionals and students, with a focus on women aged 21 to 27. The company claims to have raised $3 million in funding from friends and family, though independent verification is limited to media coverage mainly done by the founder herself.

Key Points from the Pitch Deck Analysis

Slides Overview

The pitch deck analyzed has 18 slides, with a misplaced focus on the product rather than the team and solution. The problem statement is not clearly conveyed until slide 11, making the deck disorganized.

Strengths of the Pitch Deck

  1. A clear solution slide that effectively showcases how RAW addresses key pain points of online dating.
  2. Highlighting the issue of scammers in online dating on slide 11, backed by statistics.
  3. Showing a decent grasp of the target demographic, even though the focus on women aged 21-27 could be broadened to include a wider age group.

Areas for Improvement

  1. Lack of market size data, a go-to-market strategy, and a clear business model and pricing strategy.
  2. The competitive analysis slide is weak and should provide a more detailed comparison with competitors.
  3. Slide 16 lacks context and clarity, making it difficult to understand the presented data.
  4. Overemphasis on problem slides, with repetitive information and the use of stock photos contradicting the app's emphasis on genuine interactions.

Conclusion

The pitch deck for the RAW Dating App has both strengths and weaknesses. While it effectively presents the solution and highlights key issues in online dating, it lacks essential details on market size, strategy, and competition. The deck could be improved by refining the competitive analysis, clarifying data on slide 16, and focusing on tangible solutions to the identified problems. Overall, a more structured and data-driven approach could enhance the credibility of the pitch deck and better showcase the potential of the RAW Dating App.

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