The Power of Out-of-Home Advertising for Startups

Sydney Times

— 1 min read
The Power of Out-of-Home Advertising for Startups

Introduction

Out-of-home (OOH) advertising, such as billboards and subway ads, is making a comeback in the marketing world. Startups are turning to these classic marketing channels to stand out in a crowded digital landscape and reach their target audience effectively.

The Role of OneScreen.ai

OneScreen.ai is a company that connects startups with OOH advertising opportunities. By leveraging software and data analytics, OneScreen helps startups like fintech Ramp and technical recruiter Karat place their ads strategically to maximize their impact.

How OneScreen Works

  • Acts as a middleman between startups and OOH advertising slots
  • Helps find the right placement based on target audience and historical data
  • Uses anonymized location data to track campaign success

The Growing Trend of OOH Advertising

  • OOH advertising spend in the U.S. is expected to reach $9.3 billion this year
  • Predicted to reach nearly $12 billion by 2029

Why Startups are Embracing OOH Advertising

  • Shift from digital marketing due to privacy regulations and ad blocking
  • Focus on brand recognition and awareness, especially for B2B companies
  • More effective in creating a lasting impression compared to digital ads

Case Study: Papaya Global

  • B2B HR startup Papaya Global invested in a $7 million Super Bowl ad for brand building, not lead generation
  • Recognized the long-term value of brand awareness in the market

Targeted OOH Advertising for B2B Companies

  • OneScreen helps B2B companies reach a specific audience through strategic ad placement
  • Utilizes cell phone tracking data to measure ad impact
  • Focuses on softening the market for inbound leads and driving brand visibility

The Power of Real-World Exposure

  • Seeing a brand in the physical world can have a lasting impact on potential customers
  • OOH ads aim to engage audiences and drive leads through visual exposure

In conclusion, OOH advertising offers a unique opportunity for startups to break through the digital noise and make a lasting impression on their target audience. By leveraging platforms like OneScreen.ai and taking a strategic approach to ad placement, startups can effectively build their brand and drive valuable leads in today's competitive market.

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