FCHI8,240.950.43%
GDAXI24,280.290.09%
DJI46,706.581.12%
XLE87.020.17%
STOXX50E5,683.920.05%
XLF52.73-0.09%
FTSE9,424.030.22%
IXIC22,990.541.37%
RUT2,499.911.95%
GSPC6,735.131.07%
Golf’s Rude Awakening: How to Behave at a Ryder Cup

Golf’s Rude Awakening: How to Behave at a Ryder Cup

Ryder Cup crowd chaos exposed a harsh commercial reality. Learn how organizers are tackling fan behavior to protect event brand, sponsorship, and future revenue.

10/3/20254 min read
The Unlikely MVP: How a 48-Year-Old Lawyer Sparked Vanderbilt’s College Football Resurgence

The Unlikely MVP: How a 48-Year-Old Lawyer Sparked Vanderbilt’s College Football Resurgence

The world of college football rarely offers a genuine surprise, especially not from the Southeastern Conference’s perennial underdog. Yet, this season, Vanderbilt University isn't just turning heads; ...

10/1/20254 min read
Are ‘Super Spikes’ Powering America’s Running Resurgence?

Are ‘Super Spikes’ Powering America’s Running Resurgence?

When Cole Hocker, a formidable talent who has brought home world titles for the U.S. in both the 1,500 and 5,000 meters, speaks about his gear, the industry listens. His recent comments, suggesting th...

10/1/20254 min read
Bad News, America. The Numbers Say We’re Getting Another Yankees-Dodgers World Series.

Bad News, America. The Numbers Say We’re Getting Another Yankees-Dodgers World Series.

Alright, grab another coffee. Because I’ve got a piece of news that’s likely to elicit groans from a significant portion of the baseball-watching public, but it’s a story the numbers are screaming at ...

9/30/20254 min read

Opinion & Analysis

The Mets Spent a Fortune to Win it All. They Became a $340 Million Disaster.

The Mets Spent a Fortune to Win it All. They Became a $340 Million Disaster.

You know, it's a story that almost writes itself, a classic Greek tragedy played out on the diamond, but with a $340 million price tag. The New York Mets, under the ambitious stewardship of owner Stev...

9/29/20254 min read
The Ryder Cup Missteps That Doomed Team USA

The Ryder Cup Missteps That Doomed Team USA

The air at Bethpage Black on Sunday was thick with a palpable tension, a blend of hope and a grim understanding. Team USA, facing a deficit that felt insurmountable, launched a valiant comeback, clawi...

9/29/20254 min read
They Were a Super Bowl Favorite—Until Everything Started Going Wrong

They Were a Super Bowl Favorite—Until Everything Started Going Wrong

Week 4 of the NFL season delivered a stark, almost brutal, reminder of just how quickly fortunes can turn in professional sports, and by extension, in any high-stakes business. For the Baltimore Raven...

9/29/20254 min read
Team USA Staged a Ryder Cup Comeback for the Ages. It Still Lost.

Team USA Staged a Ryder Cup Comeback for the Ages. It Still Lost.

What a weekend that was for anyone following the Ryder Cup. Team USA certainly gave us a dramatic Sunday, mounting a nearly unprecedented comeback in the singles matches. They lost just one of those c...

9/28/20253 min read
Kalshi's Ambitious Play: How Prediction Market Upstart is Shaking Up NFL Sundays and Beyond

Kalshi's Ambitious Play: How Prediction Market Upstart is Shaking Up NFL Sundays and Beyond

Sundays in autumn have a rhythm all their own. The smell of grilling burgers, the hum of pre-game shows, and the collective anticipation of millions of fans settling in for a day of NFL action. For ma...

9/28/20254 min read
The Out-of-Nowhere Ending That Lit Up College Football’s Game of the Year

The Out-of-Nowhere Ending That Lit Up College Football’s Game of the Year

The initial viewership numbers for Saturday’s showdown between Oregon and Penn State likely painted a picture of a slow-burn affair, perhaps even a disappointment for network executives and brand stra...

9/28/20253 min read